Engineered Accuracy
Each product is crafted with proprietary technologies like Japanese Hamai Cut Gearing, Bulldog Drag Systems, and Airfoil Carbon blanks—engineered for smooth control and unmatched power.
Versatility Across Water Types
From summer bass fishing to sub-zero ice expeditions, 13 Fishing delivers high-performance gear for every environment—freshwater, saltwater, and ice.
Innovation Meets Style
Not just built to perform, but built to stand out. A sleek, modern aesthetic meets ergonomic functionality, appealing to both next-gen anglers and seasoned pros.
All-Season Dominance with 13 FISHING Gear
Anglers trust the best—and these are the products making serious waves. Trusted in the wild. Proven in the hands of those who demand more.
Tickle Stick – Ice Fishing Rods
Precision meets sensitivity in the Tickle Stick, engineered with PC2 Flat Tip Blank Construction for a flawless feel and flex balance. Designed with a Hi-Vis Tip, premium Portuguese cork handle, and ALPS Thin Wire Guides, this rod cuts through winter’s toughest challenges with surgical control and ultra-responsive action.
Jabber Jaw – Hybrid Squarebill Crankbaits
The Jabber Jaw turns every cast into chaos. Its unique metal cheeks and erratic swimming action deliver a relentless clicking sound, luring in aggressive strikes. With HD holographic eyes, ultra-fine paint detail, and VMC Premium Treble Hooks, this bait isn’t just loud—it’s lethal.
Origin TX – Baitcast Reels
Built to thrive where others rust. The Origin TX features a low-profile, zero-corrosion composite frame perfect for harsh saltwater conditions. With Arrowhead Line Guide, a 6-way centrifugal braking system, and Trick Shop compatibility, this reel blends toughness with customization for serious coastal action.
About 13 FISHING
13 Fishing is a dynamic and innovative fishing gear brand known for pushing the boundaries of modern angling. Founded in the United States, the company quickly gained a reputation for creating high-performance fishing reels, rods, and accessories tailored to the needs of both amateur and professional anglers.
One of the defining features of 13 Fishing is its commitment to innovation. The brand continually invests in research and development to produce gear that enhances the angling experience. From its proprietary Concept series reels to the award-winning Omen rods, 13 Fishing consistently delivers products that offer superior sensitivity, durability, and precision. Their technologies such as the Bulldog Drag System, Airfoil Carbon blank construction, and Japanese Hamai Cut Gearing are just a few examples of their attention to detail and engineering excellence.
13 Fishing caters to a wide range of fishing styles, including freshwater, saltwater, and ice fishing. The brand’s product lineup includes baitcasting and spinning reels, rods, lures, and apparel, allowing anglers to fully gear up for any environment. Whether targeting bass in the summer or walleye under the ice, 13 Fishing offers reliable solutions that meet the demands of different fishing conditions and preferences.
Design is another core aspect of the 13 Fishing identity. Their gear features sleek aesthetics and ergonomic features that enhance both performance and comfort. The brand embraces a bold and youthful image that resonates with a new generation of anglers, while still maintaining the quality standards appreciated by seasoned professionals.
The brand remains dedicated to its core mission: to inspire and empower anglers with tools that make fishing more enjoyable and successful.
Hear From Customers
Picked up my first 13 Fishing setup after reading rave reviews—and wow, it lived up to the hype. The aesthetic caught my eye, but it’s the functionality that keeps me hooked. I recently landed my PB bass on the Omen rod and Origin reel combo. Feels like these tools are made with anglers in mind, not just for them. Love the energy this brand brings to the water.
Vanessa Moore
Ice is my office, and the Tickle Stick is my go-to rod—period. That flat tip tech? Insane sensitivity. Been guiding for over a decade, and nothing outperforms this combo when you’re hunting subtle bites below the ice. Clients notice the difference, and so do the fish. 13 Fishing just gets it.
Marcus Nguyen
13 Fishing gear has completely transformed how I fish under pressure. The Concept reels offer the smoothest drag I’ve used in competition. Every product is engineered with purpose — no gimmicks, just pure performance. Whether battling smallmouth in tournaments or flipping heavy cover, this brand delivers every single time. Dependability like this changes the game.
